Episode XI Studios Blog

Meeting Street Homes&Communities

We're proud to boast of our newest project with Meeting Street Homes & Communities, one of the most unique home builders in the Charlotte area.

We applaud their efforts and keeping ahead of technology and understanding today's marketplace. They understand that 80% of home buyers are online, and in order to sell to them Meeting Street is making their online experience the best it can be by adding video to their website.

The best part about Meeting Street is their unique townhomes and old-world approach to design. If you aren't already familiar with them, please check out their website at www.meetingstreet.net.

We'll keep you posted during the process and let you know when the video is completed!

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Videographer for Hire - Episode XI Studios LLC - Charlotte, NC 28273 - WellcomeMat

Here is a great resource for realtors, homebuilders, and anyone buying or selling a home. You can view hundreds of real estate video samples. Video is proving itself to be one of the BEST tools on the market to sell a home.

There is no way to compare still pictures with video, and simple no better way to show a house to an out of town buyer.

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The uses are endless!

• CD direct mail – use full size or mini-cds to mail the video and a brochure out to prospective customers.
• In your booth at a tradeshow – we provide you with a looping version to display on a monitor. A dynamic video will attract attention and even people who are often too shy to stop and chat will watch your video. Research has shown that memory retention is greater with a video than with print advertising.
• As part of a sales demonstration that your sales reps can use. Imagine having a video to show during a sales call.
• On a television in your lobby/waiting areas where your customers are a captive audience! Use the opportunity to let them know about your other products or services, and offer them a special returning discount, or referral discount.

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…why aren’t you using it?

After designing a great website and using the best SEO tricks available so that customers can find it, believe it or not, something is still missing. An overwhelming amount of web viewers say that video is more compelling than just text and pictures. With only one second to catch their attention and keep them there, you must stand out from the crowd! The best attention grabber is a streaming video, and not just any video; a professionally produced video, which can not only educate them about your company, but also entertain them at the same time.

Video is also a multi-purpose tool, the same video, if planned properly, can be used in other ways as well. How about using it in your booth at a trade show, in your lobby/waiting area, part of sales demonstrations as a tool for your sales reps, or a CD direct mail? The possibilities are as endless as your imagination!

Now that you know you need a video, where should you go from here? At Episode XI Studios we can help you through the entire process from conception to completion. Scriptwriting, storyboarding, custom graphics, filming, editing, it’s all part of the project and we do it in-house to ensure the best possible video and we do it for a price that is affordable for every business. It is our goal to provide small to mid-size companies with the cinema-style professional videos that were once only available to Fortune 500 companies.

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Video production, event planners, commercial photographers and more in Charlotte NC-EpisodeXIStudios.com-Samples.html

If you haven't had an opportunity to check out our samples, you're missing out!

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iMedia Connection: Get Your Audience to Take a Trip, with Video

I've booked every single trip I've taken for both business and pleasure online for the last 8 years or so. I'm not surprised to find that everyone else has pretty much been doing the same thing.

I'm also a lover of Bed & Breakfasts, but here is the slight problem with those. They are all small businesses (good), usually have small marketing budgets (understandable) and typically just take a few pictures of their B&B with consumer level digital cameras (bad). Since typically the B&B isn't well known and could be off the beaten path, I want to see more than a few snapshots to be sure that I'm going to be staying in a nice place.

This is where I've found that video tours of B&B's win! I passed this idea along to the Bed & Bike Inn, and fortunately they saw the value in using video. The link above is another commentor's ideas about video for the travel industry.

Please check out our samples page to view the Bed & Bike Inn's new view. (http://www.episodexistudios.com/samples)

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http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071003/MEDIABUSINESS/71003021

Please take a Moment to check out the article! Lots of good information marketing and new "out-of-the-box" ideas and why companies with related customers should partner up to offer more.

--"The calculus is crucial, as marketers shift a growing percentage of their ad dollars to online properties and, increasingly, events and conferences.

"If you become a strategic partner, you're in a much better place than selling a la carte," said Connie Weaver, CMO at management and technology consultant BearingPoint. "I'm looking for a marketing partner, as opposed to a media vendor."---

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Real Estate Video and Videographers for Homes, Apartment and Local Business - WellcomeMat

We recently uploaded a video and set up our profile on WellcomeMat.com. I would highly recommend it for anyone wanting to see samples of other real estate videos, and to understand the importance of web video for agents and builders.

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According to the National Association of Realtors:

-80% of home buyers use the Internet to research homes

-1 in 4 buyers first saw the home they bought on the Internet

-4 out of 5 Internet using home buyers close deals using real estate agents

-Nearly 3 out of 4 Realtors use the Internet to conduct their business and deliver premium services to clients.

"The Internet buyer already knows every house on the market. They're not in the information GATHERING stage - they're in the ELIMINATION process. If your listing doesn't them with photos, a tour and imformation, then your house is eliminated from the search. Realtors need to understand that.

--RISMedia

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In contrast to years past, interactive marketing during the next five years will not be dominated by a single channel, according to Forrester Research's U.S Interactive Marketing Forecast. Forrester said interactive spending will total $18 billion this year and jump to $24 billion next year. By 2012, it will reach $61 billion, according to the research firm, driven by marketers that leverage multiple channels: e-mail, search, display advertising, online video and emerging media ad channels such as social and mobile. Forrester surveyed 344 marketers online for the report. (BtoB, Nov. 12, 2007, www.btobonline.com)

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Home builders survey trims outlook for recovery in 6 months - Nov. 19, 2007

The downturn in the Home building market is exactly why we recommend video. Builders MUST set themselves apart from their competition!! A video would help do this.

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Technorati Profile

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Use Video to Enhance your Web site and Business
By Kenneth Wisnefski, President, VendorSeek.com

(taken from an article posted at http://www.salesvantage.com/article/view.php?w=1145&Use_Video_to_Enhance_your_Web_site_and_Business/)

What you can do with video

Content is king on the Web. Traditionally, we have thought of content in written format. Audio and video information is also widely accepted and popular. The possibility to compress more information into a timeframe is greater using video than in using written form. Browsers are highly fickle and more likely to invest time in watching a video for a few minutes than investing more time in reading a page or more.

Uses of video:
Illustrate goods and services
Offer tutorials
Run demos of your products
Provide information about your business (like an "about us" page)
Create a buzz on the Web about your business
Build a list by offering videos
Create content to augment your site

Tips in using video
Keep the video clips short and sweet. Remember, browsers are intrigued due to little time investment. Keep the run time under five minutes.

Be creative and interesting. Enthralled browsers share the clips with others.

Go for more entertainment than promotion. Viewers want to see entertainment, not a commercial.

Create a series of videos. There is not pragmatic formula in reference to what entices the masses. Make a number of clips with different approaches, and then see what works best.

Research the optimization process. Become familiar with methods optimizers use to make content more popular and widespread.

Have multiple stimuli present in your clips. This means different speakers, sights, sounds, and breaks in the sequencing.

Find a method of measuring the popularity of your clips. Use the numbers to refine the clips' orchestration and implementation.

Keep the content fresh. It is not about rehashing the same message over again, the masses want to see new material, and want to see it often.

Do not overdo the process. Use limited number of money and resources on the project at first. See how well things go, and then if successful, continue more in-depth into the endeavor.

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...for your website, your lobby, your tradeshow booth, etc.

Television (TV) has taught us one thing-people would rather watch than read. Studies show that people retain:
• 10% of what they read
• 20% of what they hear
• 50% of what they see and hear

A video on your website, in your lobby, or in a satellite office is better than a television commercial, because it is delivered at precisely the right moment…when you have your viewers attention. Video emotionally engages your viewer in a power way. It creates a lasting impression, long after the credits roll.

A recent study compiled by Dynamic Logic in 2004 showed that a single exposure to an online video increased Brand Awareness by 10 percentage points, while 10 exposures to an ad banner only raised awareness by 6%.

Just 10 years ago, it would have cost a small fortune to have a custom video production of your product or service-but not anymore. As you know, electronics are becoming more affordable, and that is good news for you. Episode XI Studios is committed to bringing a cinema-style video approach to your product/service that will allow you to compete with companies much larger. You wont believe how affordable it is for:

Scriptwriting
3-D Storyboarding
Videographer
Sound Engineer
10 hours of filming using
Camera crane (for smooth vertical shots)
Dolly (for smooth horizontal shots)
Intros and Titles
Professional voiceover talent
Custom Motion Graphics
Edited into Hollywood quality production
Formatted for: Web
DVD
Tradeshow viewing

Prices start at $2,500 and payments plans are available.

One last thought: www.mbreleases.wordpress.com reports in its Online Video Advertising Effectiveness Study: “of the 80% of viewers that have watched a video ad online, 52% have taken some sort of action.” The report also stated: “of consumers who made a purchase in the last month, 48% said the Internet drove initial awareness, 57% said they learned more using the Internet, 55% used the Internet to decide where to buy, and 56% made the final purchase decision using the Internet.”

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...while planning your holiday parties this season

The Christmas and New Years parties are probably the most anticipated social events of the year. If you haven’t already booked a spot for your holiday parties we’d like to remind you about the Duke Mansion. There are very few places in town with ability to boast the Southern charm and history that the Duke Mansion can. On top of being a beautiful spot for festivities, the food is top notch regardless of whether you have 15 or 300 people at your soiree.

For more information, please contact Tim Miron at the Duke Mansion at 704-714-4400 or by email tmiron@dukemansion.org

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