Basics of Video Encoding
When all the phases of your video marketing project are complete, the last step in sharing your video with the masses is exporting the files to a format that viewers can see. The technical term for this process is 'encoding' but is often referred to as 'conversion' or 'converting', and it is important understand the many ways you will use the video to be sure that you have all the correct formats needed.
Listed below are the various options for formats available for your video:
� Flash player – the most widely used format.
� Quicktime – commonly used, secondary to Windows Media Viewer, but offering a more reliable format for viewing your video without the hiccups associated with WMV.
� Windows Media Viewer – very widely used, and available on all PCs, but the problems associated with WMV could ruin the appearance of your video.
� DVD – great for media mailings and distribution of your video, looping versions are handy for tradeshows, display in your lobby, etc.
� CD – also good for media mailing and distribution, but CDs have less storage space than a DVD so lengthy videos may not fit.
