Boom in Online Video Ads
Boom in online video ads
Online video advertising will really take off next year, with spending on online video ads increasing by 89% over this year to $775 million, according to a report by research company eMarketer.
By 2010, spending on online video ads will reach $2.9 billion, eMarketer projected.
"At some time early in 2010, $1 in $10 devoted to Internet advertising will go for video placements," said David Hallerman, senior analyst at eMarketer.
Despite the surge in spending, online video ads will make up only 4.2% of total online advertising in the U.S. next year, eMarketer predicted. But new technologies are advancing the use of online video.
In October, Accela Communications rolled out an online video series called "Innovate" that plays within a banner ad and is sponsored by companies including Hewlett-Packard Co. and AT&T.
Google's $1.65 billion acquisition of video-sharing site YouTube in October is another indication of the growing interest in online video ads.
In November, ON24 launched a new online video platform called BannerCast, which delivers webcasts and other streaming video content in banner ads.
