Rules for Exhibiting at Trade Shows
There are a few ways to quickly make a mess of your trade show booth and discourage visitors from stopping in to see you. My advice would be to avoid the following. Be sure to post this list in a storage closet or area where employees will be sure to see the list, and go over the rules with everyone before the trade show begins.
* DO NOT Sit down, read newspapers or anything else, smoke, eat or drink in the booth (this includes coffee and bottled water).
* DO NOT Ignore prospects by forming a cozy cluster and chatting with colleagues.
* DO NOT use your mobile phone in the booth, if you must make a call, step out of the booth to do so. And NEVER interrupt a prospect to take a phone call.
* DON'T Leave the booth unattended or leave without informing colleagues.
* DON'T Be late for your scheduled booth duty.
* DON'T Stand with your back to the aisle, it makes you seem unapproachable, and you can't see prospects to greet them.
* DON'T Use inappropriate language, complain about the show or about being at the show.
* NEVER Badmouth your competitors.
* Keep the booth clean, throw out trash as soon as you see it, and don't leave prospect's business cards lying around as though they are unimportant.
