Happy Birthday Episode XI Studios
Happy Birthday Episode XI Studios!
March 1st is the date we, at Episode XI Studios, celebrate our first year in business.
This year has taught us a great many lessons and we’re sure that there are many more down the road. We have learned (the hard way) that we cannot park our equipment trailer in most parking decks, you can never have too many heavy-duty extension cords, and that storyboards are our most useful tools when planning a video project.
Most importantly, we’ve learned that the value of a professionally produced video is really much more than it’s price. With the advent of TiVo and digital cable, consumers are skipping commercials with ease. It’s getting to be a waste of money to advertise of television, especially when you consider that your website can hold those same commercials, or better, longer versions with no additional cost to you. Companies are taking advantage of times that they have a captive audience by playing entertaining and informing videos on monitors in waiting rooms and lobbies, elevators, in public rest rooms, behind the counter at the local deli, and in their booths at tradeshows.
Over this past year we’ve heard many ideas about where our customers are planning to use their videos. Even more resoundingly, we have heard about how much our customers have benefited from having that video on their website, playing on monitors in model homes, or on a DVD that is also a business card. It seems that the video gets more attention than our clients ever anticipated. Our customers say that their clients now spend more time on their websites, and have a better understanding of their products or services.
The popularity of video advertising in the virtual and the real world- is skyrocketing. We plan to be ahead of the game every step of the way for our clients, making sure that style of our editing and the technology of our equipment is the best it can be.
