Did Your Client’s Google Search Find You?
by Randy Davis on Jul.26, 2010, under Video Production
The current economic downturn has lasted about two years now, but it hasn’t deterred individuals from researching products and services online. You are about to be totally surprised about the facts that are contained in this article.
You may want to sit for the following informational brief. 51%…(yes that is over half) of the searches on Google are for VIDEO! 52% of ALL web traffic is now VIDEO.
Your clients “do not” want to read your webpage. Your clients want engaging video content and video testimonials, because that carries so much more weight with a decision maker, than your website copy. Case in point: Our website has a :45 video which plays upon entrance onto our site. The average time on our homepage is 1:02. Coincidence? I think not.
As I’ve said before…”Video is the next website”. As a matter of fact, if you are currently using video for your business, you may be too late. By using a professional video production company (either Episode XI Studios or one of the many great companies locally), your business image will be presented in the very best way possible.
Call us and use us as a sounding board. Phone calls are always free, and we’d love to talk with you about your next project.
Respond-Dont React (part 3)
by Randy Davis on Mar.15, 2010, under Video Production
3. Operational Inefficiencies Uncorrected
We live in a world of instant gratification and that trend is sure to continue. With that in mind, are there any opportunities within your organization, to reduce waste, or eliminate inefficiencies?
As cash flow because more important than ever, it’s paramount that businesses always be mindful of how their mousetrap is operating. I believe that one of the most overlooked operational blunders is the mistake of using old technology, with an expectation of an increasing productivity.
It’s not secret that payroll is the number one expense of most businesses, and when the workforce is restricted, the entire organization becomes inefficient. A simplistic example of this is the use of old, slow, computers and software. When an employee uses equipment with a slower rate of output, then operations are sure to suffer inefficiencies.
Respond-Dont React (part 2)
by Randy Davis on Mar.11, 2010, under Video Production
2. Remember Your Current Customers
An organization’s current customer base is its life-blood. Current clients will remain loyal, even through economic hardships, if you are committed to understanding their needs.
Many sales gurus will tell you to analyze the size, profitability, and potential of your current customers, to determine the level of attention that you give, but my advice is to treat your entire client base equally.
When my wife and I married, I thought that her family was a typical medium income family. It wasn’t until sometime later that I realized that her retired, 50 year old, father was a multi-millionaire. I knew that he has some properties that he collected rent from, but who knew that this man standing in the bank (wearing jean shorts, a t-shirt, and a straw hat) was depositing $100,000 a week into his account.
The final thought here is that you NEVER know the state of your current clients, and to treat them differently because of your perception is just plain stupid. Your customer know a lot of people and through your response of sincere focus on their needs, will spread your business-name like wildfire.
