Why Video is the Right Choice for your website, your lobby, your tradeshow booth, etc.
by Randy Davis on Jul.17, 2008, under Charlotte Video Production, Video Production, Websites
Television (TV) has taught us one thing-people would rather watch than read. Studies show that people retain:
10% of what they read
20% of what they hear
50% of what they see and hear
A video on your website, in your lobby, or in a satellite office is better than a television commercial, because it is delivered at precisely the right moment when you have your viewers attention. Video emotionally engages your viewer in a power way. It creates a lasting impression, long after the credits roll.
A recent study compiled by Dynamic Logic in 2004 showed that a single exposure to an online video increased Brand Awareness by 10 percentage points, while 10 exposures to an ad banner only raised awareness by 6%.
Just 10 years ago, it would have cost a small fortune to have a custom video production of your product or service-but not anymore. As you know, electronics are becoming more affordable, and that is good news for you. Episode XI Studios is committed to bringing a cinema-style video approach to your product/service that will allow you to compete with companies much larger. You wont believe how affordable it is for:
Scriptwriting
3-D Storyboarding
Sound Engineer
10 hours of filming using
Camera crane (for smooth vertical shots)
Dolly (for smooth horizontal shots)
Intros and Titles
Professional voiceover talent
Custom Motion Graphics
Edited into Hollywood quality production
Formatted for: Web, DVD, Tradeshow viewing
Prices start at $2,500 and payments plans are available.
One last thought: www.mbreleases.wordpress.com reports in its Online Video Advertising Effectiveness Study: of the 80% of viewers that have watched a video ad online, 52% have taken some sort of action. The report also stated: of consumers who made a purchase in the last month, 48% said the Internet drove initial awareness, 57% said they learned more using the Internet, 55% used the Internet to decide where to buy, and 56% made the final purchase decision using the Internet.
