Marketing Your Way to Success with Viral Video
by Beth Sowell on Nov.18, 2009, under Charlotte Video Production, Video Production, Video Production Charlotte
The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites.
Viral video marketing is the best way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.
The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces amazing results.
Today’s youth now spend more time online that watching television. It’s all about page views and favorites and bookmarks and links on blogs. Your video can assume viral status and be passed on via emails and blogs and even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is.
People aren’t just watching video online. They’re taking it with them by downloading the files like the video iPod and Sony’s video game console, the PlayStation Portable. Now even cell phones have the ability to watch YouTube videos.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of a viral video is to bring traffic to a website. The viral video is a phenomenon which has taken the world by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site, such as Tyson the roller-skating dog. Did you know that YouTube gets twice as much traffic as Google? That means that YouTube alone, gets one million hits a day.
Their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales. Revenue sharing is just one aspect of earning money through the use of online video.
Viral video marketing is the gift that keeps on giving. Viral marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook.
