Respond-Dont React (part 2)
by Randy Davis on Mar.11, 2010, under Video Production
2. Remember Your Current Customers
An organization’s current customer base is its life-blood. Current clients will remain loyal, even through economic hardships, if you are committed to understanding their needs.
Many sales gurus will tell you to analyze the size, profitability, and potential of your current customers, to determine the level of attention that you give, but my advice is to treat your entire client base equally.
When my wife and I married, I thought that her family was a typical medium income family. It wasn’t until sometime later that I realized that her retired, 50 year old, father was a multi-millionaire. I knew that he has some properties that he collected rent from, but who knew that this man standing in the bank (wearing jean shorts, a t-shirt, and a straw hat) was depositing $100,000 a week into his account.
The final thought here is that you NEVER know the state of your current clients, and to treat them differently because of your perception is just plain stupid. Your customer know a lot of people and through your response of sincere focus on their needs, will spread your business-name like wildfire.
