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This will be a three-part blog post that discusses the three most common mistakes that companies often make.

The economy today is a turbulent and uncertain one and many companies choose to react, rather than respond. Looking from a different angle, if we react to a certain medication…it’s bad, but if we respond-that’s good. The decisions that are made during a slow economy will impact your business for years to come, so take some time to ensure your actions are a response, not a reaction. Some of the items listed below are areas where organizations often react, instead of respond.

1. Capitalize on Market Opportunities

Thanks should be given to the small business owner, because it’s those companies who continue to reinvent the economy on a regular basis. Many new Brands are launched during a slow economy and many of those Brands continue to perform successfully. A good way to capitalize on market opportunities is to analyze trends, perform market analysis, and spend considerable time with nothing more than your imagination. Einstein said, “Logic will get you from A to B. Imagination will take you everywhere.”