Video Production | Episode XI Studios

While Maintaining Your Own Reputation as a Professional

We all have to deal with difficult people from time to time.  These people can be anyone from our co-workers, customers or even friends and family. And the factors that make them difficult vary as much as the roles they play in your life. Some are argumentative and think that only their opinions matter, while others will try to steal your ideas and use them as their own.

It’s important to take a step back and look at your own actions. Are you provoking the bad behavior in any way? Could you be allowing the other person to make you feel inferior, or are you over-reacting to the situation? Once you take an honest look at your actions or reactions you can decide how best to handle the situation.

Here are some tactics that may help you deal with certain difficult personalities:

Constant Complainers are very fearful people on the inside. They have little confidence in themselves and even less in others. They believe the whole world is in despair and that nothing will go right no matter what anyone does. A Constant Complainer will cause havoc in their environments and bring everyone down with them.

How To Deal: Don’t even bother trying to argue with a Constant Complainer! You will most likely not succeed in bringing them out of their level of despair. Instead you can kindly respond with your own optimistic expectations. After a while they may give up on complaining to you, considering it a pointless gesture.

Openly Aggressive People expect everyone else to go along with what they want OR react to them with rage. Because they expect this type of action from others, they use it to their benefit and approach every situation with aggression in order to get their way.

How To Deal: Allow them to run out of steam and then stand up to them, but don’t loose your temper. Stay calm and confident! The goal is to assert your opinion, not win a battle. If you need to walk away to keep your temper under control, politely excuse yourself, but be sure that you don’t ignore the eventual confrontation. When you can calmly approach the topic again, go back to assert your opinion.

Whatever you do…don’t try to appease Openly Aggressive People. This will only make you a target for their future attacks.

Snippy People love to put you down by masking it with a joke or using sarcasm. You never know when to expect an attack from them and they will attempt to humiliate you in front of others. These people are usually trying to make themselves look and feel better by putting you down. It’s the only way that they know how to put themselves above you.

How To Deal: This type of personality is difficult to handle because it is so easy to take the attack personally, and the only way to handle them is with direct confrontation, something that is challenging for almost everyone (except Openly Aggressive People, of course). You should respond by outwardly questioning their attacks. Perhaps you could say, “That sounds like you’re making fun of me, why would you do that?” You can expect the Snippy People to reply by denial. They will probably say they were only joking.

The importance of acknowledging their snide remarks is to let them know that you will not allow their covert attacks to continue without notice. Eventually they will leave you alone.

These tactics won’t always work on everyone, but trying them before heading to a boss or co-worker to complain is your best bet. No one wants to appear as though they can’t handle themselves under pressure.

It’s almost 2010 and that means that with the new year comes the new marketing budget. We urge everyone to consider a video in their marketing plans this year, especially if you are behind the curve and don’t already have one. Marketing is changing it’s face quickly and you do not want to be left behind.

The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites.

Viral video marketing is the best way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.

The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces amazing results.

Today’s youth now spend more time online that watching television. It’s all about page views and favorites and bookmarks and links on blogs. Your video can assume viral status and be passed on via emails and blogs and even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is.

People aren’t just watching video online. They’re taking it with them by downloading the files like the video iPod and Sony’s video game console, the PlayStation Portable. Now even cell phones have the ability to watch YouTube videos.

For the online entrepreneur (the web site owner seeking to make money online) the purpose of a viral video is to bring traffic to a website. The viral video is a phenomenon which has taken the world by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site, such as Tyson the roller-skating dog. Did you know that YouTube gets twice as much traffic as Google? That means that YouTube alone, gets one million hits a day.

Their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales. Revenue sharing is just one aspect of earning money through the use of online video.

Viral video marketing is the gift that keeps on giving. Viral marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook.