Video Production | Episode XI Studios

3. Operational Inefficiencies Uncorrected

We live in a world of instant gratification and that trend is sure to continue. With that in mind, are there any opportunities within your organization, to reduce waste, or eliminate inefficiencies?

As cash flow because more important than ever, it’s paramount that businesses always be mindful of how their mousetrap is operating. I believe that one of the most overlooked operational blunders is the mistake of using old technology, with an expectation of an increasing productivity.

It’s not secret that payroll is the number one expense of most businesses, and when the workforce is restricted, the entire organization becomes inefficient. A simplistic example of this is the use of old, slow, computers and software. When an employee uses equipment with a slower rate of output, then operations are sure to suffer inefficiencies.

This will be a three-part blog post that discusses the three most common mistakes that companies often make.

The economy today is a turbulent and uncertain one and many companies choose to react, rather than respond. Looking from a different angle, if we react to a certain medication…it’s bad, but if we respond-that’s good. The decisions that are made during a slow economy will impact your business for years to come, so take some time to ensure your actions are a response, not a reaction. Some of the items listed below are areas where organizations often react, instead of respond.

1. Capitalize on Market Opportunities

Thanks should be given to the small business owner, because it’s those companies who continue to reinvent the economy on a regular basis. Many new Brands are launched during a slow economy and many of those Brands continue to perform successfully. A good way to capitalize on market opportunities is to analyze trends, perform market analysis, and spend considerable time with nothing more than your imagination. Einstein said, “Logic will get you from A to B. Imagination will take you everywhere.”

The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites.

Viral video marketing is the best way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.

The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces amazing results.

Today’s youth now spend more time online that watching television. It’s all about page views and favorites and bookmarks and links on blogs. Your video can assume viral status and be passed on via emails and blogs and even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is.

People aren’t just watching video online. They’re taking it with them by downloading the files like the video iPod and Sony’s video game console, the PlayStation Portable. Now even cell phones have the ability to watch YouTube videos.

For the online entrepreneur (the web site owner seeking to make money online) the purpose of a viral video is to bring traffic to a website. The viral video is a phenomenon which has taken the world by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site, such as Tyson the roller-skating dog. Did you know that YouTube gets twice as much traffic as Google? That means that YouTube alone, gets one million hits a day.

Their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales. Revenue sharing is just one aspect of earning money through the use of online video.

Viral video marketing is the gift that keeps on giving. Viral marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook.