Video marketing is one of the hottest forms of internet viral marketing. It not only provides one punch eye candy but allows you to get ranked on the first page of Google with incredible speed. The best part is you don’t need a website, blog, memberships at Facebook, MySpace or Twitter. And the cost is so low television executives are still reeling from shock. Can you spell F.R.E.E!?

You could compare video marketing to a television commercial but that would be a fatal mistake. Firstly, it’s more effective. It also costs less to deliver since you’re not paying television stations for air time. You can take as long as you like as often as you like to show the world your products, services and ideas and give out all your contact details or just the bare essentials which is great for offline businesses and better for ideas with nowhere to live. Suddenly, everyone can reach an audience if the audience is willing to listen.

Many argue that television commercials capture audiences even if it’s only as they move past it into the kitchen to make coffee, put on the dryer or change channels. The same people staunchly believe in the subliminal ‘something must stick’ syndrome. But even this theory is toppling over as technologies skip or take out television ads making the impossible possible; no boring ads and killing advertising revenues with it.

Video marketing has an equal hit and miss element because people are always searching for good quality information and content delivered in interesting ways. The rest is up to you. Master and deliver and before you know it you will have an uncontrollable marketing virus on your hands and an audience that will look, listen and salivate for more.

Video marketing has been around for a while but some scoff at its claims for effectiveness citing search engine optimization or article writing as a better use of resources. Wrong! Everything is effective but videos connect like television or film; movement and emotion. Hard to compete with that.

And compared to creating thirty second television commercials videos are simpler to construct and less expensive, in fact, you can make a video in just a few minutes or a few hours. There’s a warmed up global audience on the ready to speed through content and sink their teeth into the next big thing; the quirkier the better and it’s all so convenient because it comes out of the same box as a lot of your other content.

Online video marketing gives you a world wide screen to either bore your prospects or excite them into laughter, shock or action. The choice is yours. High level visibility of video marketing should not be ignored. It can change your bottom line in an instant and it’s legal. You can show your videos in one place like your blog or website or upload them to as many video sharing sites or get them bookmarked on social sites for backlinks to your site with more free traffic.