Video Production | Episode XI Studios

3. Operational Inefficiencies Uncorrected

We live in a world of instant gratification and that trend is sure to continue. With that in mind, are there any opportunities within your organization, to reduce waste, or eliminate inefficiencies?

As cash flow because more important than ever, it’s paramount that businesses always be mindful of how their mousetrap is operating. I believe that one of the most overlooked operational blunders is the mistake of using old technology, with an expectation of an increasing productivity.

It’s not secret that payroll is the number one expense of most businesses, and when the workforce is restricted, the entire organization becomes inefficient. A simplistic example of this is the use of old, slow, computers and software. When an employee uses equipment with a slower rate of output, then operations are sure to suffer inefficiencies.

It’s almost 2010 and that means that with the new year comes the new marketing budget. We urge everyone to consider a video in their marketing plans this year, especially if you are behind the curve and don’t already have one. Marketing is changing it’s face quickly and you do not want to be left behind.

For proof that videos work, check out BlendTec. This company increased their sales by 500% by using viral video in addition to sales demonstration videos. The videos showcase the strength of their blenders by blending up unexpected objects like an iPhone, a dozen light sticks, a can of Spam, etc. It’s a must see. The website with the videos is www.blendtec.com/willitblend/

Try it on your own business!!