Tag: video marketing
Marketing Your Way to Success with Viral Video
by Beth Sowell on Nov.18, 2009, under Charlotte Video Production, Video Production, Video Production Charlotte
The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites.
Viral video marketing is the best way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.
The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces amazing results.
Today’s youth now spend more time online that watching television. It’s all about page views and favorites and bookmarks and links on blogs. Your video can assume viral status and be passed on via emails and blogs and even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is.
People aren’t just watching video online. They’re taking it with them by downloading the files like the video iPod and Sony’s video game console, the PlayStation Portable. Now even cell phones have the ability to watch YouTube videos.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of a viral video is to bring traffic to a website. The viral video is a phenomenon which has taken the world by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site, such as Tyson the roller-skating dog. Did you know that YouTube gets twice as much traffic as Google? That means that YouTube alone, gets one million hits a day.
Their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales. Revenue sharing is just one aspect of earning money through the use of online video.
Viral video marketing is the gift that keeps on giving. Viral marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook.
Drive Your Competition Insane With Video Marketing
by Randy Davis on Jun.12, 2009, under Charlotte Video Production, Video Production, Video Production Charlotte
You could compare video marketing to a television commercial but that would be a fatal mistake. Firstly, it’s more effective. It also costs less to deliver since you’re not paying television stations for air time. You can take as long as you like as often as you like to show the world your products, services and ideas and give out all your contact details or just the bare essentials which is great for offline businesses and better for ideas with nowhere to live. Suddenly, everyone can reach an audience if the audience is willing to listen.
Many argue that television commercials capture audiences even if it’s only as they move past it into the kitchen to make coffee, put on the dryer or change channels. The same people staunchly believe in the subliminal ‘something must stick’ syndrome. But even this theory is toppling over as technologies skip or take out television ads making the impossible possible; no boring ads and killing advertising revenues with it.
Video marketing has an equal hit and miss element because people are always searching for good quality information and content delivered in interesting ways. The rest is up to you. Master and deliver and before you know it you will have an uncontrollable marketing virus on your hands and an audience that will look, listen and salivate for more.
Video marketing has been around for a while but some scoff at its claims for effectiveness citing search engine optimization or article writing as a better use of resources. Wrong! Everything is effective but videos connect like television or film; movement and emotion. Hard to compete with that.
And compared to creating thirty second television commercials videos are simpler to construct and less expensive, in fact, you can make a video in just a few minutes or a few hours. There’s a warmed up global audience on the ready to speed through content and sink their teeth into the next big thing; the quirkier the better and it’s all so convenient because it comes out of the same box as a lot of your other content.
Online video marketing gives you a world wide screen to either bore your prospects or excite them into laughter, shock or action. The choice is yours. High level visibility of video marketing should not be ignored. It can change your bottom line in an instant and it’s legal. You can show your videos in one place like your blog or website or upload them to as many video sharing sites or get them bookmarked on social sites for backlinks to your site with more free traffic.
About the Author
Christine McVeigh is author of ‘Web 2.0 Traffic Demolisher – How to Dominate Your Niche Using Web 2.0′. Go now to get free access to an information packed strictly limited 5 part course on how to get traffic, dominate and make money using Web 2.0 and other free stuff on marketing Web 2.0 by going now to http://www.Web20TrafficDemolisher.comSee you on the other side!
Video Marketing Tips
by Randy Davis on Jul.31, 2008, under Video Production
How to reach prospective customers with video marketing
Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of “classic” TV advertising with the Internet’s most important characteristic, interactivity.
The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it’s less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too.
A Definition
If we were to define the online video marketing concept, it would be as a marketing strategy used by companies in order to promote products and services, by making use of short, catchy, informative videos, with the purpose of inducing awareness to the prospective customers about the promoted products/services and enticing them into purchasing the above-mentioned products/services.
Characteristics of Online Video Marketing
It is common knowledge that nowadays people enjoy more to watch a screen (be it a TV’s or a PC’s) than reading. Information is delivered at a higher rate via images than through text.
The main advantage that Internet marketing videos have over the traditional, text format approach is that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you’re actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive and inciting manner.
When to Use Video
Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Given that more and more people nowadays turn to Internet in search of information, served hot and fast, Internet marketing videos come naturally to supplement the Web user’s need for new, for useful, for sensational.
Advantages of Video Advertising
If you decide to use video in your marketing campaigns, it’s a very good option. It is catchier than other types of advertising. It captures the Web user’s attention easier and transports your message to prospects much faster than simple text.
A video ad can contain a demonstration of a product’s use and usability. Add to that a human face and a very pleasant voice (or even a well harmonized combination of a woman’s voice with a man’s), and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you’re promoting.
A Few Tips
It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular Search Engine Optimization way. Bear in mind that videos are a gourmet dish for search engines, so it’s best that you take some time and prepare it accordingly. Use the right ingredients, so to speak.
Today’s technology offers you many opportunities to track traffic and analyze results. Take your time and make an effort (which will be rewarded in the end) to measure the impact that your videos have had on the prospects and to measure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video add on a different website, how many of these visits converted into sales, and so on.
Just because you have invested some time and effort in one or several videos, it doesn’t mean that you should leave out content. It’s still an important part of your business. Offer your visitors enough information on the site. Remember that marketing videos are meant to promote your business, to inspire Web surfers to visit your site and, luckily, convert into sales.
Many experts advise to use the videos on the first page. It’s like handing out your business card. The first page recommends you, and we all know that first impression counts. Don’t tuck your marketing video away, on some page that a visitor might not even get to. Make it visible. Anyway, give your site visitors the opportunity to skip your video. Maybe they’re not in the mood for watching it, and the last thing you want is an annoyed visitor.
Optimizing Videos for Search Engines
Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
Give relevant names to your videos. It’s highly improbable that your video will show up in the SERPs if it is called “12032002.mov” rather than “XYZ- antivirus-demo.mov”.
Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
Use anchor text if you link to the video from other pages of your Web site.
Make sure the video files you submit have the proper extension.
Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).
SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.
Remember to include RSS feeds. Metadata can be inserted here.
Research, measure, test, report and optimize.
Promoting a Video
The keyword for the success of any online marketing video is “submitting”. The best choices are video hosting sites like YouTube , Yahoo! Videos , or Google Videos . The main advantages are that your videos will be hosted for free and they will not take up any of your site’s bandwidth.
Share your videos. If you really want to make yourself known, allow users to be able to link to your videos. Viral marketing videos are the best way to make companies (and, subsequently, their products/services) known across quite vast Internet user communities. They carry a company’s name across the Web at far greater speeds than any other marketing tool in existence.
Don’t forget to add such phrases as “Tell a friend” or “Visit our Web site” at the end of your video.
Conclusions
Use online marketing video to supplement the “traditional” TV ad campaign. Online and broadcast go hand in hand, they don’t exclude one another. Online marketing videos give you the opportunity to communicate important messages to people more accurately and efficiently than ever. Use videos to differentiate your business from your competitors’, to make yourself known and stand out of the crowd.
The Internet marketing videos must be short enough no to get Web users bored and drive them away from your site. Video ads on the Web must be significantly shorter than those usually seen on TV. Web users don’t like to waste time, and they are fed up with never-ending ads.
Published on: July 23, 2007
http://www.avangate.com/articles/video-marketing_87.htm
