Tag: Video Production Charlotte
Marketing Your Way to Success with Viral Video
by Beth Sowell on Nov.18, 2009, under Charlotte Video Production, Video Production, Video Production Charlotte
The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites.
Viral video marketing is the best way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.
The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces amazing results.
Today’s youth now spend more time online that watching television. It’s all about page views and favorites and bookmarks and links on blogs. Your video can assume viral status and be passed on via emails and blogs and even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is.
People aren’t just watching video online. They’re taking it with them by downloading the files like the video iPod and Sony’s video game console, the PlayStation Portable. Now even cell phones have the ability to watch YouTube videos.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of a viral video is to bring traffic to a website. The viral video is a phenomenon which has taken the world by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site, such as Tyson the roller-skating dog. Did you know that YouTube gets twice as much traffic as Google? That means that YouTube alone, gets one million hits a day.
Their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales. Revenue sharing is just one aspect of earning money through the use of online video.
Viral video marketing is the gift that keeps on giving. Viral marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook.
Top 10 Must Have iPhone Apps
by Randy Davis on Sep.09, 2009, under Video Production
Just got an iPhone? Had an iPhone for a while but feel like you’re not using it to it’s full potential?
The iPhone app store is abundant with cool, interesting, and must-have apps, just waiting to be used. Below find a .list of the top 10 applications, all for under $2.99.
Evernote (free) – For those who are unfamiliar, Evernote is an easy way to capture and save photos, text, websites and more. New “notes” are automatically synced with the notes in all your locations. The Evernote application will sync flawlessly with your Evernote desktop and online account. Easily save an image while surfing the web on your iPhone, and then have it automatically loaded to your computer when you get home. A must have for designers or anyone constantly on the look out for their next inspiration.
Remote (free) – Remote is a simple way to turn your iPhone into a remote, and your computer into a your boom box. Link your iTunes library with your iPhone, and use the phone to browse the entire library, play songs, locate play lists, and essentially control your music without ever having to go to the computer. This app can be great for parties, or just hanging around at home.
Where To Eat? ($2.99) – Where To Eat? is easily the most helpful and intuitive restaurant locater you can have on your iPhone. Using GPS, the app locates nearby restaurants, cafes, and convenience stores, allowing you to search within various categories, and then showing them to you on a map, which keeps a mark of your current location. In addition, the app includes “Goodies”, the most useful being a tip calculator, where you simply enter the total check amount, how many people the check will be split amongst, and the percentage you want to tip. Some people pay extra for additional apps that do just this – get yours complementary with another awesome app! Its small price of $2.99 is a bargain, and will prove it’s worth the first time you use it.
Mint.com (free) – The Mint app syncs with your online Mint account. If you haven’t already heard, Mint collects your financial information from all your accounts, tracks spending habits, and even makes recommendations for ways to save, or even make money. The user interface is clean, easy to use, and essential to anyone who likes to keep a close watch on where there money is going.
Twitter Clients – TweetDeck and TwitterFon (both free) – There are several apps for Twitter users who want to stay updated on the go. TweetDeck and TwitterFon are both awesome applications with very different interfaces, allowing anyone to find one that suits their style. TweetDeck features a desktop app as well, which is useful for those who want to sync between the two. It allows the user to sign into multiple accounts, which proves very important for those with both personal and business Twitter accounts. In addition, you can add searches for groups, people, hashtags, and so on. TweetDeck is definitely a robust app intended for the very involved Twitter user. TwitterFon, while simple, is another great app to try out. There is no desktop version, no multiple accounts sign-ins or saved groups, but what it lacks in depth in makes up for in beauty and ease of use. The interface is clean, easy to read, and quick to flip through when you just want a quick update on those you are following. TwitterFon is definitely recommended for anyone who likes to use Twitter without being too involved.
Brain Toot (free) – Brain Toot is a fun app to keep yourself entertained, while feeling like you’re exercising your thinking muscles at the same time. Test yourself on different challenges that require quick thinking and fast reflexes. Once you get more comfortable with the challenges, try to beat your best time and score. The game is addicting, and thankfully never leaves you feeling guilty, because how can you be wasting time when you are working your brainpower?
Wikipanion (free) – Wikipanion is an absolutely essential Twitter app, and definitely one that users become dependent on. Next time you are watching a movie, out at a restaurant, or basically anywhere you might have a question for Wikipedia, Wikipanion is your answer. Search anything that is on the online database quickly and painlessly. The Wikipanion interface is actually even easier to use than it’s online counterpart, as sections open only when you click them, preventing endless scrolling through unwanted information.
F-MyLife (free) – F-MyLife is maybe one of the most fun time killers. Made for easy access to the popular website, fmylife.com, the F-MyLife app is a fast way to get your fix. Scroll through the most recent submissions, have another laugh at the all time most popular FMLs, and even rate or submit your own. F-MyLife is sure to become your latest guilty pleasure.
Shazam (free) – The Shazam app, while very well known from Apple commercials, really cannot get enough love. It is so incredibly useful and solves the pain and heartbreak experienced when you just can’t figure out what song is playing while out in a department store, restaurant, or watching TV. Simply hold the iPhone up to the speakers while the app is running, and it will come back with all the song information. You can then email, tweet, or save the song. Shazam will even send you to the youtube video!
Camera Bag ($1.99) – Camera Bag is another app that is definitely worth its price tag. For anyone who wants to quickly edit their photos directly on their phone, this is definitely the app for them. Camera Bag has a series of filters, which can be applied to pre-existing photos, or you can take new photos directly from the app. The filters include – Helga, Instant, Magazine, 1974, Lolo, Cinema, 1962, Mono, Infrared, Fisheye, and Original. Camera Bag is a fun way to alter iPhone photos and share them with your friends.
That about sums up this list of deliciously fun, incredibly useful, and brilliant time-wasting apps. Try them all out, see what works and doesn’t work for you, and lastly – figure out which ones you can’t get enough of! Enjoy, and as always, happy iPhoning!
Learn more about the author-Harold Hemmings: http://iphone-3gs-unlock.com/
Drive Your Competition Insane With Video Marketing
by Randy Davis on Jun.12, 2009, under Charlotte Video Production, Video Production, Video Production Charlotte
You could compare video marketing to a television commercial but that would be a fatal mistake. Firstly, it’s more effective. It also costs less to deliver since you’re not paying television stations for air time. You can take as long as you like as often as you like to show the world your products, services and ideas and give out all your contact details or just the bare essentials which is great for offline businesses and better for ideas with nowhere to live. Suddenly, everyone can reach an audience if the audience is willing to listen.
Many argue that television commercials capture audiences even if it’s only as they move past it into the kitchen to make coffee, put on the dryer or change channels. The same people staunchly believe in the subliminal ‘something must stick’ syndrome. But even this theory is toppling over as technologies skip or take out television ads making the impossible possible; no boring ads and killing advertising revenues with it.
Video marketing has an equal hit and miss element because people are always searching for good quality information and content delivered in interesting ways. The rest is up to you. Master and deliver and before you know it you will have an uncontrollable marketing virus on your hands and an audience that will look, listen and salivate for more.
Video marketing has been around for a while but some scoff at its claims for effectiveness citing search engine optimization or article writing as a better use of resources. Wrong! Everything is effective but videos connect like television or film; movement and emotion. Hard to compete with that.
And compared to creating thirty second television commercials videos are simpler to construct and less expensive, in fact, you can make a video in just a few minutes or a few hours. There’s a warmed up global audience on the ready to speed through content and sink their teeth into the next big thing; the quirkier the better and it’s all so convenient because it comes out of the same box as a lot of your other content.
Online video marketing gives you a world wide screen to either bore your prospects or excite them into laughter, shock or action. The choice is yours. High level visibility of video marketing should not be ignored. It can change your bottom line in an instant and it’s legal. You can show your videos in one place like your blog or website or upload them to as many video sharing sites or get them bookmarked on social sites for backlinks to your site with more free traffic.
About the Author
Christine McVeigh is author of ‘Web 2.0 Traffic Demolisher – How to Dominate Your Niche Using Web 2.0′. Go now to get free access to an information packed strictly limited 5 part course on how to get traffic, dominate and make money using Web 2.0 and other free stuff on marketing Web 2.0 by going now to http://www.Web20TrafficDemolisher.comSee you on the other side!
